#MakUtpatTV Episode 16: 11 Things Your CMO Needs to Know

” In order to build a successful multi-channel marketing strategy, your Chief Marketing Officer (CMO) needs to know 11 things:
1)Define your organizational goals and objectives
2)Construct capabilities profile
3)Create SWOT analysis
4)Describe customer avatars
5)Develop branding message
6)Construct customer journey map/ customer experience map
7)Develop content strategy
8)Budget and investment appetite
9)Skillset and knowledge capital
10)How do you intend to generate leads, online presence and drive traffic
11)Measure your success by designing KPIs

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